Generally speaking, based on its basic definition as the way people comprehend the word, investment is the process of putting money into a business or an organization to earn money in return. It is one of the most popular methods of increasing your finances in a very easy way. In fact, as many people projects it, investing is always better than saving or depositing your money in the bank as investing can acquire less tax and higher revenue.The process of investment starts with the different investment resources, especially for people. The money collected is processed to work or move on a specific business to earn. The investments may give a certain position or share in the company where the returns or the revenues are given back to the investors depending on some their investments. That means that if you invested a higher amount, then the returns are higher than others.What is good in investing is that you don’t have to work to earn. All you have to do is to invest, and wait for the earnings to come. Good examples of investment methods or practices are a stock market and cooperatives.There are several factors you need to consider when investing. These factors are important to ensure best results on your investment. Check the following factors below.Company BackgroundThe first important factor is to check the company background where you want to invest your money. The company should have a strong foundation and stable income with a forecast to exist in the next 20 years.Investment ResourcesYou have to make sure and be certain that you have the right and accurate investment resources to invest. Do not put all your money on the investment. This consideration will give you security if there are problems that will arise.Always ObserveThe last factor is to be observant. Earnings may be easy with no efforts, but you have to observe the amount that you earn, and the rate of its earning. This consideration will help you decide if you have to continue the investment or back it out immediately.ConclusionInvesting may be an easy way to be successful, isn’t it. But before putting your resources, you have to be knowledgeable about what are the pros and cons of investments. If you fail to do so might lead to a waste of money, time, and effort. The question is, are you ready to make investments now?

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.